Get Real About Diabetes
Agency: BCW Global
Role: Senior Creative Producer
The Get Real About Diabetes campaign, starring Anthony Anderson, is on a mission to encourage people with type 2 diabetes to get real about their risk for cardiovascular-related events and do something about it.
Using tactics that interrupt people on social media, the GRAD website, and highly targeted media opportunities, BCW conveyed this urgency and explained the risks of not doing so. Anthony, patients, doctors, ambassadors and influencers are the voices we used to show our audience how to gain moments, not lose them.
This campaign involved creating (5) commercial and accompanying social spots, to convey the risks of type 2 diabetes, using a mix of comedic and critical messaging.
It was featured on Novo Nordisk social channels, the Get Real About Diabetes social channels, and broadcast nationally.
