Entresto Stay In Tune
Agency: BCW Global
Role: Senior Creative Producer
In partnership with Novartis Entresto, BCW was tasked with creating an unbranded video featuring an acapella group singing an original song that elevates the importance of heart failure symptom awareness, with a clear understanding of which symptoms mean talking to your doctor.
To bring our production to life, we assembled a diverse and talented group of six professional performers who have shared many of the same stages together, including on Broadway.
Each cast member possessed a vocal range needed to achieve our ideal song. They were also all within the appropriate age range, and with their experience and familiarity with one another, were be able to deliver a convincing and engaging performance from start to finish.
This concept evolved from a more traditional screener into an interactive, acapella music video that describes heart failure symptoms and delivers an upbeat, positive message about living with and managing the condition — as well as directing viewers to see their doctor if they recognize any symptoms.
