Suavitel Cuddle Crewneck
Agency: BCW Global
Role: Senior Creative Producer
Ugly holiday sweaters have become essential for every family member, including furry ones, and rather than creating individual matching sweaters, BCW Global created the limited-edition Cuddle Crewneck, so that a duo (or an individual) and their cat or dog can cozy up together in one delightfully eccentric sweater.
Producing responsibilities included securing production for 250+ custom sweaters, a photoshoot + branded website and creating 250+ custom boxes for consumer and media distribution.
