GameStop Expo

The GameStop Expo is one of the most relevant events on the gaming calendar -- but few know much about it. Held annually in Las Vegas, the show is an opportunity for gaming enthusiasts to be presented publishers' holiday line-ups in an expo environment.

The annual event is attended by 7,000+ and features 80+ video game distributors across the globe.

COLOR was tasked with developing and producing the GameStop event. As the Senior Producer, I managed the entire life cycle of the campaign, from the strategy and concept stage through the live event and post-production of the supplemental social assets.