Amazon Alexa Print
Agency: COLOR
Role: Senior Creative Producer
When Amazon updated Alexa with a new feature that lets users print to-do lists, recipes, and more, with a quick voice command, they looked to COLOR to create a lighthearted animation to showcase how easy it is to use Alexa Print.
All hand drawn, the animation was designed to be custom, but still closely aligned with Amazon’s branding and key messaging. The creative team at COLOR utilized a different approach to typical explainer VO by using ‘inner dialogue’ combined with traditional 2D animation.
