Skate Like a Girl
Agency: COLOR
Role: Senior Creative Producer
Skate Like a Girl's mission is to create an inclusive community by promoting confidence, leadership, and social justice through the sport of skateboarding. Giving Tuesday is one of Skate Like a Girl's most important fundraising days of the year.
To help energize donations, they asked COLOR to create a social campaign that spread the word.
We created custom illustrations for Facebook and Instagram, featuring hand-drawn art with motion graphics alongside a custom live-action video, which helped develop a publishing strategy with punch. The result was a stunning, eye-catching campaign celebrating the diverse Skate Like a Girl community.
