Key Bank GoFundMe
Agency: Publicis
Role: Senior Creative Producer
The first video featured Kindness Farms, a Portland non-profit committed to growing healthy fruits & vegetables for underprivileged homeless & low income neighbors. And, the second video featured local Seattle artist Desmond Hansen, who creates unsponsored and free of charge large scale murals, all for the purpose of bringing joy and beauty to Seattle residents.
Key Bank in partnership with GoFundMe has been able to raise $3 million dollars towards non-profit and community initiatives.
Key Bank believes that opening a door for one person can open doors across a community. That’s why Publicis partnered with Key Bank to create digital assets centered around several GoFundMe fundraisers in the communities we call home through the Follows Your Lead program! This program provides meaningful assistance to small businesses and community groups, including ones that are women and minority owned.
