Rybelsus Just One Part of My Story
Agency: BCW Global
Role: Senior Creative Producer
Rybelsus wanted to tell its product story by aligning the brand with non-stereotypical Type 2 Diabetes patients. Patients who have fought to overcome adversity and achieved great things despite Type 2 diabetes.
BCW created two broadcast spots featuring two real life Rybelsus patients living life to the fullest, even in the face of having Type 2 Diabetes.
The result was a digital content campaign that brought to life the non-stereotypical Type Two Diabetes patient journey in an innovative and engaging way to motivate patients to ask their doctor about Rybelsus.
Rybelsus isn’t your typical Type 2 Diabetes treatment. It stands out from the crowd. And patients taking Rybelsus stand out, too. The digitally driven work we built around these patients and their stories communicates that, as well.
