GameStop Expo 2019
Agency: COLOR
Role: Senior Creative Producer
GameStop Expo is one of the most relevant events on the gaming calendar -- but few know much about it. Held annually in Las Vegas, the show is an opportunity for store managers from its around 5,000 stores to be presented publishers' holiday line-ups in a trade show environment.
The annual event is attended by 7,000+ and features 80+ video game distributors across the globe.
COLOR was tasked with developing and producing the main keynote for the 2019 event. As the Senior Creative Producer, I managed the entire life cycle of the campaign, from the strategy and concept stage through the live event and post-production of the supplemental social assets.
