CVS Beauty Unmarked
Agency: Publicis NY
Role: Senior Creative Producer
In 2018, CVS made a commitment to not retouch any of their beauty imagery. A promise to always represent beauty as it truly is—real and unaltered. The white heart you see in the bottom right corner of all of the images is their Beauty Mark and tells you the image hasn’t been retouched.
Publicis helped CVS launch their Beauty Mark initiative though a shareable, integrated campaign. The result was over 1 billion total impressions, and a 0% negative sentiment rating on social media.
We went on to produce, on average, 15 pieces of content a month, ranging from hair care routines and choosing the right foundation for your skin tone to product collections and nail tutorials - connecting with an audience of over 2.1 million subscribers every month.
