Brady Ban Assault Weapons
Agency: Burson / Client: Brady Burson North America took on reducing gun violence as pro bono initiative because mass shootings and gun violence are an unacceptably common tragedy in the United States.
Burson believes it’s critically important to have a national conversation about what can be done to reduce gun violence and make our communities safer for all.
In service of this goal, Burson North America partnered with Brady, a bipartisan organization supporting gun safety solutions. Together, we identified an opportunity to reach people across the political spectrum who care about community safety.
In April 2023, billboards supporting the Brady initiative in partnership with Burson were placed in Times Square and Bryant Park.
