Entresto Game Show

Novartis Entresto wanted to spice things up when it came to their yearly heart failure screener video. A screener video is an important tool that puts a patient’s symptoms into perspective and opens the door for critical conversations with their provider. ​

Burson applied a gamified approach to Novartis’ screener video and created a classic 1970’s gameshow that was informative and engaging for viewers.

Novartis Game Show was created for broadcast as well as social. Engagement on Novartis’ social platforms grew 50% from previous campaign initiatives for the yearly heart failure screener.