THE New yorkER Festival

The New Yorker Festival and Burson partnered on a bold Call for Entry campaign that challenges entrants to “Show Us Something We Haven’t Seen” – work that would make even the most jaded advertising executive – or New Yorker – stop and take notice.

Our creative showcased the vibrant, challenging, exhilarating 24-hour urban existence of New Yorkers – an existence that is routinely punctuated by scenes of the brazen and genuinely absurd. In making the campaign, Burson partnered with street photographers and videographers who have a long and enduring relationship with the city and its “wildlife”.