Suavitel Cuddle CrewnecK

Ugly holiday sweaters have become essential for every family member, including furry ones, and rather than creating individual matching sweaters, Burson created the limited-edition ‘Cuddle Crewneck’, so that a duo (or an individual) and their cat or dog can cozy up together in one delightfully eccentric sweater.

Producing responsibilities included securing production for 1250+ custom sweaters, a photoshoot + branded website and creating 250+ custom boxes for consumer and media distribution.